OnePlus 6T Launch: OnePlus, Reliance Digital Partner for Offline Sales

Days ahead of the OnePlus 6T launch, OnePlus has announced a partnership with Reliance Digital in a bid to"drag customer experience in India". Essentially, the partnership ways that OnePlus is gunning to increase its offline presence in the country to attract more customers who all the same haven't jumped over to online shopping.

2. OnePlus 6

With the partnership in place, prospective buyers will be able to feel and purchase OnePlus products at Reliance Digital stores throughout the country. In addition, customers volition also be able to do good from the promotional campaigns run by Reliance Digital stores.

Talking near the declaration, Vikas Agarwal, General Director, OnePlus India, was quoted saying:

"The premium smartphone segment in Republic of india is steadily growing, and OnePlus seeks to more effectively tap into this space, with a nifty strategy combining both online and offline platforms for a holistic reach. This partnership with Reliance Digital volition equip OnePlus with a more robust physical presence, enabling the brand to cater to its increasing user base through multiple touch points across cities. The focus on curating but the best user experience by Reliance Digital resonates with that of OnePlus' user philosophy."

The recent partnership with Reliance Digital isn't OnePlus' only attempt to capitalize on the offline market in India. Late last year, OnePlus partnered with Tata-backed retail concatenation Croma to bring OnePlus devices to the offline market place. The company has also invested in opening its ain OnePlus Feel stores in select locations across the land to give users a space where they tin can try out OnePlus devices earlier purchasing them online.

In an interview last month, the company's CEO Pete Lau likewise revealed that OnePlus was looking to boost its offline sales channels in Republic of india as it accounted for 1-third of the company's internet revenue in the country. The recent partnership will therefore go a long way towards achieving the company'south goal of increasing its offline presence.